One of the things SSSA is trying to do a better job of is to communicate to different audiences, including the public, why soil science is so important. We know we don't always do a good job of this, case in point is when I am asked "What do you do for a living?". I tell people that I am a soil scientist. More often than not I get a quizzical look and people say "Social Science?" or "Really? What is that?" And they laugh thinking I am joking. Yep. We need to communicate better.
Chris Mooney posted a blog today that I would like to refer you to. I think he makes some great points. For those who don't know Chris Mooney he is one of the authors of "Unscientific America: How Scientific Illiteracy Threatens our Future" - a good read if you haven't read it.
Chris's blog can be accessed here: http://bit.ly/eAuP0p Enjoy, and as always feel free to comment!
And now the tornado sirens just went off here, so I best get going too.