Wednesday, March 23, 2011

Science and Communication

One of the things SSSA is trying to do a better job of is to communicate to different audiences, including the public, why soil science is so important.  We know we don't always do a good job of this, case in point is when I am asked "What do you do for a living?".  I tell people that I am a soil scientist.  More often than not I get a quizzical look and people say "Social Science?"  or "Really?  What is that?"  And they laugh thinking I am joking. Yep. We need to communicate better.

Chris Mooney posted a blog today that I would like to refer you to.  I think he makes some great points.  For those who don't know Chris Mooney he is one of the authors of  "Unscientific America: How Scientific Illiteracy Threatens our Future" - a good read if you haven't read it.

Chris's blog can be accessed here: http://bit.ly/eAuP0p  Enjoy, and as always feel free to comment!

And now the tornado sirens just went off here, so I best get going too.

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